Motorcycle Footwear

When a motorcycle is purchased there are many other purchases to consider. Every biker describes to have riding gear that will keep them safe while riding. Out on the open road there are road hazards and weather conditions to deal with.

Leather motorcycle jackets come in different types of cowhide and buffalo, along with chaps. These protect a rider from the elements, rocks, debris, and road rash. Leather gloves keep the hands warm in cold weather and dry in wet weather. Gloves also protect the hands from road rash. In the case of an accident and being thrown from a motorcycle the natural instinct is to put the hands out to break the fall. With gloves the skin on the hands can stay intact. A helmet is always important. Use your brain to protect your brain.

A long with leather jackets, chaps, gloves, and a helmet the footwear is also an important part of riding gear. Even picking the correct footwear takes careful consideration. A pair of tall leather boots works well when riding a motorcycle. This will protect the riders ankles from being burned on the exhaust pipes and from debris and stones. On a bike it is important to have the soles of the shoes be grippy; these will make the soles of the shoes like an extra set of tires. The feet are what hold up the motorcycle when you are at rest.

Some bikers may where fashion boots or cowboy boots, but these have slippery soles. Fashion boots are available in a work style with grippy rubber soles. Other bikers prefer a boot with Velcro or latches rather than a lace up boot. First they take less time to put on, and second the laces may come loose and get caught in moving parts, like the drive train.

Along with choosing the perfect bike that is comfortable and fits your cycling style, remember to purchase the riding gear including footwear that looks cool and keeps you protected while riding.

Education Based Marketing

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at http://www.askthebuilder.com . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: http://www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.

Shipping Companies’ International Services – What Mode of Transport to Use?

There are a few freight forwarders which ship goods only within the same country. Usually, the shipping companies' international services are quite extensive. Most are able to arrange any mode of product transportation for their clients. You will certainly get the advice and assistance that you require to make a decision, but the final choice is yours. That is why it is important to know as much as possible about the available options and to be able to define your needs clearly.

The choices of transport which you can select from include road, rail, sea and air. Of course, the range of options may be limited depending on the initial location of the goods and their final destinations. For instance, if you want to use shipping companies' international services for transporting goods from New Zealand to Australia or from the US to Europe, you will have just two variants – sea and air. Taking, these limits into account, you can quickly define the criteria which you will base your choice on.

What is the nature of your product? What are the weight, size and volume of the goods? Perishable products such as fruits and vegetables require faster shipping from one country to another so that they can be effectively preserved. In this case, speed should be the leading criterion when making a choice. Most companies export large volumes of goods with reasonable weight and this is the reason why sea transport is often preferred for international shipping. This mode of transport is suitable for goods with odd shapes and sizes. On the other hand, for a small volume of goods even air transport can be cheaper.

How important are speed and safety for you? Undoubtedly, the fastest choice of transport available is air. However, it is typically the most expensive of all shipping companies' international services as well. In this case, you have to know exactly how much faster delivery will cost you and whether you can afford to pay the price.

When it comes to safety, you have to consider the risks associated with the different kinds of transport. For instance, air transport accident is much less likely than a road transport accident. However, in case of a plane crash, the risk of your goods being completely destroyed is times higher.

How much can you afford to pay for the transportation of your goods? It is best to compare the costs of each mode of transport for your particular product depending on its nature, size and volume. This will help you make the right choice between the shipping companies' international services.

Web Hosting Options for Small Business

It seems that so many times it is hard for the little guy to get a leg up in the business world. Every supplier or service that you talk to is only interested in catching the larger fish and is totally disinterested in you. When it comes to finding a web host for your website it can often times be no different sometimes. Sure they have service plans that you can cut costs with but how do you know just what you need to get by.

There are a few simple rules to follow if you are in the market for a budget web hosting plan that at the same time does not leave you empty handed on the essential services that you will be needing from time to time. If your website is less than one-hundred pages and does not have any data intensive components such as streaming videos than you can get by with the bare minimum amount of bandwidth and gigabytes of memory and that means a basic plan for about $ 5.

If you have more than one-hundred pages and or your pages are heavy laden with text and photos then you may want to take the option of shared web hosting for about $ 10 which is going to give you more bandwidth and memory. That is what you will need for the bare bones basic web hosting service if that is all that you need. You have to bear in mind though that what you are going to be doing with your website also has to be considered.

For instance; if your site is just for reference purposes that is supporting a non Internet business in your community then you can still get by with the low cost basic web hosting service. If however your business is an Internet business that changes the picture considerably. This is because, unless you are marketing a product that only you have and no one can live without, you will be in competition of untold numbers of other people on the Internet.

This then means that you are going to have to engage in some level of website promotion or SEO which stands for search engine optimization. If you do not, then every time that someone types in the keywords to look for what ever it is that your website is selling you will be the last in line with regards to prospective sellers.

SEO can be approached two different ways with regards to a prospective web hosting service. The first way is to just pay them to promote your website and do the SEO for you but it is going to cost you.

The second way is to learn about SEO and then do it yourself. If you are going to do it yourself you will need to learn what basic tools you will be needing your web hosting service to have available. SEO is not overly complex but you do have to know what you are doing or all of your best efforts can be a waste of time.